Search Engine Optimization

Search Engine Optimization or "S.E.O." is one of the most widely misused and misunderstood terms in all of marketing. To Joey, SEO refers to the act or acts of doing all the things necessary to make your website rank better in popular search engines on the Internet. You are not making changes to the search engine directly, instead, you are engaging in multiple efforts, creative, technical, and content development to trigger search engines to raise you in search rankings.

The key is to put yourself in the mindset of your customers and potential customers. It is about learning how they go about finding the service or product you offer.

Activities that contribute to SEO include things done on your website and things done off your website...
•improving the content on your website
•having people share your content on Social Media
•having people link back to your website
•the amount of traffic you receive
•how many times people revisit your website
•being mobile-optimized
•having an SSL certificate

Ultimately, Google and other search engines simply want to reward websites for delivering the content people are looking for. If your content is good and thorough, you will ultimately succeed.

  • Internet
  • $400 - $4,000
  • Branded Image
  • Logo
  • Website
Targeting Capabilites:
None
Limited
Strong
  • Geographic Reach
  • Race
  • Sex
  • Age
  • Income
  • Education

 

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