We started as Halliburton Homes in 2001, raising the bar in our area with our focus on services and marketing. We established a great reputation from day one and achieved many accomplishments, such as managing New Jersey’s first LEED-certified real estate office project. Sustainable development is important to our environment and to us.

By 2012, we were ready to expand our team, so we merged with another company and formed PRIME. We faced some bumps in the road, including Hurricane Sandy wiping out our office, but we are stronger as a result of those experiences. It has been a great journey, and we continue to learn, grow, change and adapt every day. As Principal Broker, I could not be more proud of this company and am eager to see what the future has in store for us.


Where do I start? It is truly a privilege to work with such a talented, well-rounded group of people every day. The members of our team help one another and collectively can answer any of our clientele’s real estate questions. Our sales partners range from 25 to 70 years old and provide a wealth of knowledge, experience and diverse perspectives. See our Agents page to learn more about them.


We help clients find new homes and sell or lease the ones they grow out of. We help tenants and landlords connect, and we help developers to lease and sell both residential and commercial inventories.

Over the years, we have become renowned for our cutting-edge marketing strategies, and we continue to strive to exceed expectations. Our marketing goal has always been to make our inventory stand out. We use the services of an in-house staging consultant and photographer, graphic designer, interior designer, architect, pricing analyst, videographer, printer, web developer and search engine optimizer ALL to help our clients achieve their goals.

We also have an extended network of professionals at your disposal, including contractors, lenders, attorneys, accountants and home inspectors … even dog walkers!


I consider PRIME to be a leader in our area. Bounce your challenge(s) off of us and let our forward-thinking team work with you to accomplish your goal. Because when you work with one of us, you work with all of us.

We invite you to learn even more. Find us at 98 Park Ave. in Hoboken or 349 3rd St. in Jersey City or just reach out when you have a few minutes: 201-792-4300. We look forward to helping you.

Jesse Halliburton
Principal Broker






NMLS# 9411

114 Willow Avenue Unit G
Hoboken, NJ 07030
Office: 201-796-6441
Cell: 201-755-6261
Fax: 201-490-5486



407 Pine Street, Suite 200
Red Bank, NJ 08801

Business Development Manager
Direct: 732-685-2251

Business Development
Direct: 732-406-8298