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Getting connected with your local audience is hard sometimes, but with mailers, you can design something that speaks uniquely to them. It's called Every Door Direct Mail (EDDM) Retail and it's a new way to think about marketing your product, service, or idea. Instead of mailing to specific names and addresses, the United States Postal Service's EDDM program allows you to have your mailpieces delivered to individual neighborhoods (by carrier routes).